About General Tire
Anywhere is Possible.
SUV & 4x4 Tyres
Whether you are driving on paved roads or navigating uncharted territory, General Tire offers SUV and 4x4 drivers robust and durable tyres for every application. With its American heritage, this is traditionally one of General Tire‘s core competences.
With more than 100 years of experience in the tyre industry and as part of Continental - a leading tyre manufacturer based in Germany - General Tire delivers products you can rely on – no matter how challenging the terrain may be!
Passenger Tyres
Manufactured by one of Europe’s leading tyre companies, the General Tire passenger tyre range provides a tyre solution to meet most consumer's daily driving needs.
The range consists of tyres that offer comfort and peace of mind with high levels of safety and performance, to tyres wiht advanced technologies for proven handling and balance on different roac surfaces, to a purpose built tyre for compact cars.
With its American heritage and European manufacturing, the General Tire passenger tyre portfolio offers a high quality brand ready for the road.
More than 100 years of adventure
W.O. O'Neill, founder of General Tire
- 1915 General Tire was founded 29th of September, 1915 as General Tire Rubber Company in Akron, Ohio.
- 1920s General Tire revolutionised tyre manufacturing and became known as a technology leader with the invention of the low pressure General Balloon Jumbos. This was the first of many key innovations which position the company at the top of the industry’s premium tyre producers.
- 1930 With the mass motorisation in the USA, General Tire begins a process of international expansion by building a production line in Mexico.
- 1943 General Tire discovers the carbon black latex-mixing masterbatch principle.
- 1955 General Tire commences Original Equipment supply to General Motors and for other major automobile manufacturers.
- 1959 General Tire opened the world’s largest tyre testing track in Texas.
- 1960s General Tire extends its manufacturing footprint across the USA.
- 1987 Continental AG purchased the tyre division of General Tire Inc.
- 2000 Opening of a new European Distribution Warehouse. General Tire decides to complete their product range and to keep the focus of a high quality brand that is suited for tough and rough environment.
- 2007 Market launch of the Altimax RT and Altimax HP/UHP – a combined product line for the Americas and Europe.
- 2013 Launch of the new Altimax Sport, Altimax Comfort and Grabber GT SUV tyre for onroad use based on European demands.
- 2015 Anniversary General Tire 100 Years and Launch of the Grabber HTS 60.
- 2016 Launch of the new Altimax Arctic 12, Grabber Arctic, Altimax A/S 365, Grabber AT3 and Grabber X3.
- 2017 Introduction of General Tire truck tyres into Middle East and African markets with the new ADDAX truck tyre line. Launch of the Snow Grabber Plus.
- 2018 Launch of the Grabber A/S 365, General Tire’s first entry to SUV All Season market.
- 2019 Introduction of General Tire Earthmoving range of V.ply tires. Introduction of General Tire Material Handling Press-On-Bands Smooth and Trac.
- 2021 Launch of the Grabber GT Plus. Introduction of General Tire Material Handling Super Elastics Lifter range.