About General Tire
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General Tire - The Off-Road Specialist
A brand that is made for tough terrain
With more than 100 years of experience in the tyre industry and as part of Continental - a leading tyre manufacturer based in Germany - General Tire delivers products you can rely on.
Tyre Know-How
Live Life to the Full
British Basketball League
General Tire partnered up with the British Basketball League to create a basketball court on top of the O2, proving that anywhere is possible.
The Moment
Hamish Frost inspired the belief that anywhere is possible. General Tire discovers what drives his passion forward.
Swim Wild
Overcome the mundane. Stick together, forever. Off-road and on. General Tire share the journey with the Wild Swimming Brothers.
Making Waves Together
The rough with the smooth. The highs and the lows. Off-road and on. Surfer Andrew Cotton undertakes his miraculous journey with General Tire.
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