About General Tire
An adventurous brand, with products designed for conquering every surface and terrain
Your SUV & 4x4 specialist
Whether you are driving on paved roads or navigating uncharted territory, General Tire offers SUV and 4x4 drivers robust and durable tyres for every application. With its American heritage, this is traditionally one of General Tire‘s core competences.
With more than 107 years of experience in the tyre industry and as part of Continental - a leading tyre manufacturer based in Germany - General Tire delivers products you can rely on – no matter how challenging the terrain may be!
More than 107 years of adventure
W.O. O'Neill, founder of General Tire
- 1915: General Tire was founded 29th of September, 1915 as General Tire Rubber Company in Akron, Ohio.
- 1920s: General Tire revolutionized tyre manufacturing and became known as a technology leader with the invention of the low pressure General Balloon Jumbos. This was the first of many key innovations which position the company at the top of the industry’s premium tyre producers.
- 1930: With the mass motorization in the USA, General Tire begins a process of international expansion by building a production line in Mexico.
- 1943: General Tire discovers the carbon black latex-mixing masterbatch principle.
- 1955: General Tire commences Original Equipment supply to General Motors and for other major automobile manufacturers.
- 1959: General Tire opened the world’s largest tyre testing track in Texas.
- 1960s: General Tire extends its manufacturing footprint across the USA.
- 1987: Continental AG purchased the tire division of General Tire Inc.
- 2000: Opening of a new European Distribution Warehouse. General Tire decides to complete their product range and to keep the focus of a high quality brand that is suited for tough and rough environment.
- 2013: Local Introduction of the Grabber AT and MT off-road range.
- 2015: General Tire 100 Years Anniversary and Launch of an expanded product range including the Altimax Comfort and Altimax Sport
- 2016: Local Launch of the Grabber AT3 and Grabber X3.
- 2021: Launch of the Grabber GT Plus.
- 2022: Local launch of the expanded Grabber 4x4 product range with the locally produced Grabber ATX
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